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App Builder is where you shape the app your clients use. Open it from App Customisation under App Builder in the sidebar. Everything here controls the Beauty Circle App, your clinic’s own branded client app: how it looks, what’s in it, and which languages it speaks. Your changes stay staged until you publish them.
Your clients get the app both as a native app for iPhone and Android and as a web app they can use straight from a browser and add to their home screen. App Builder configures both at once, so you never set anything up twice.
App Builder with customisation fields and a phone preview

Screenshot: App Builder open on the App Customisation tab, with the branding fields on the left and the live phone preview on the right.

What App Builder controls

App Builder configures the app your clients install and open, not the dashboard you’re using. It has four tabs: App Builder also has two full-page sections of its own: Navigation, where you arrange the tabs clients move between, and Notifications, where you set the push messages your app sends.
Skin concerns are no longer edited in App Builder. A concern appears in your app as soon as a live treatment or retail product is tagged with it. See Concerns.

App Customisation

The App Customisation tab is your branding. As you change each field, the phone preview on the side updates so you can see the app the way clients will:
  • Brand name: the name shown throughout the app.
  • Logo: your clinic logo.
  • App icon: the icon clients see on their home screen.
  • Hero banner: the headline image at the top of the app.
  • Primary color: your main brand color, applied across the app.
  • Theme: the overall look, shown live in the phone preview.
Keep an eye on the phone preview as you go. It’s the fastest way to catch a logo that’s cropped awkwardly or a primary color that clashes before you publish.

Choose what appears in the app

The Treatments, Rewards, and Content tabs decide what your clients actually see. The items themselves are created elsewhere. App Builder is where you choose which of them surface in the app and how they’re ordered.
  • Treatments: control how your services appear to clients. Manage the services themselves in Treatments.
  • Rewards: choose which rewards clients can see. Build and edit rewards in Rewards.
  • Content: choose which blog articles and testimonials appear. Create and manage them in Blog & testimonials.
Use the Navigation editor to arrange how clients move around the app: the sections they land on and the order they appear in. Sections hide themselves when they have nothing to show, so a clinic with no retail products does not show an empty Retail tab.

App languages

Under App Customisation you’ll find App languages. This is how your app speaks to clients in their own language without you translating everything by hand.
1

Enable a language

Turn on each language you want to support. Enabling a language auto-translates your client-facing content into it.
2

Set a default

Choose a default content language, the one used when a client’s language isn’t one you’ve enabled.
Auto-translation covers your client-facing content so clients see your app in a language they understand. Set the default to the language most of your clients use.

What your clients see

App Builder describes the settings. This is the result, so you know what a client is actually looking at when they call you about it.

Home

Your hero banner and brand colors, promo cards (the headline is the tap target, and the fine print opens in its own dialog), and a closing block inviting them to ask your AI Advisor if you have one. Clinics with the advisor get a sparkles icon in place of search in the header.

Shop

Shop is organised into tabs, and each tab hides itself when it has nothing to show: Discover runs in this order: an advisor hero, then Our Services, what is trending at your clinic, your referral programme, wellness reads, real results from your own before and after work, a gift card banner, a treatment spotlight, and a limited-time teaser. Our Services is a menu of everything you sell, one row each: memberships, individual treatments, retail products, rewards, and gift cards. Rows hide themselves when they are empty, and each one uses your own first available photo for that service.

Klarna

Where Klarna applies, clients see an “as low as X per month” line on the treatment, product, cart, and checkout screens.
The figure is the lowest honest monthly figure the amount qualifies for, and it is set by Klarna per country rather than by you. Switzerland has no Klarna financing, only pay in 3, so the same treatment quotes a higher monthly figure for a Swiss clinic than a German one. That is expected, not a fault.

The web app

Clients using the app in a browser get a language picker on the welcome screen, and legal links that open in their own language. On a phone, a signed-in client sees a prompt in your colours a few seconds after landing on Home, inviting them to install the app. It carries your clinic with it, so after installing they land in your app rather than being asked for a clinic code. It is shown at most three times, fourteen days apart, and never again once they tap through. It does not appear on desktop.

Publish your changes

Your edits in App Builder are staged, so clients don’t see them until you publish. When you’re ready, publish everything you’ve changed in one go.
Publishing is owner-only. Only the clinic owner can publish app changes. Managers and staff can make edits, but an owner has to push them live.
1

Make your changes

Update your branding, tabs, navigation, or languages. Each change is saved as a staged edit, waiting to go live.
2

Select Publish

Select Publish. A Publish these changes? review appears listing everything that’s about to go live, so you can check it first.
3

Confirm and go live

Confirm to publish. Your changes reach the client app within about 60 seconds.
After you publish, clients see your updated app within roughly a minute, with no app update or reinstall needed.
The Publish these changes review dialog

Screenshot: the 'Publish these changes?' review listing the staged edits, with the option to publish them live.

Your AI Advisor

The assistant clients meet inside the app.

Concerns

Tag treatments so clients can browse by what they want to address.

Blog & testimonials

Create the articles and reviews that appear in your app.