Loyalty & rewards

Set how clients earn points, build the rewards they unlock, and design your tiers and bonus events.

Loyalty keeps clients coming back. You decide how they earn points, the rewards they can redeem those points on, and the tiers they climb as they spend. Clients see their points, rewards, and tier in your app.

Open Rewards from the Catalog section of the sidebar.

Tabs

The page is organised into four tabs:

Tab	What it’s for
Catalog	The rewards clients can unlock and redeem.
Suggestions	Per-client rewards generated for you to approve.
Client Goals	Progress clients are working toward.
Points & Tiers	Earn rates, tiers, and bonus events.

Screenshot: the Rewards page showing the Catalog / Suggestions / Client Goals / Points & Tiers tabs and a grid of reward cards.

Earn rates

Earn rates set how many points clients get for different actions. You’ll find them on the Points & Tiers tab, each controlled with a slider:

Earn rate	What it rewards	Range
Signup Bonus	Joining your app.	Up to 500 points
Google Review	Leaving a Google review.	Up to 500 points
Check-in (QR)	Being checked in at the clinic by staff scanning a QR code.	Up to 200 points
Purchase rate	Every unit of currency spent, in 0.25 steps.	Up to 10 points per unit

There’s also a Bank In toggle that lets clients convert points into store credit.

Rewarding clients for bringing friends is a separate programme. It pays a cash-value reward in your own currency to both sides, and you set it up under Referrals rather than here.

Check-in points are awarded when your team checks a client in. See Check clients in for the scanning flow.

Welcome gift

Turn on the Welcome gift to automatically award a reward from your catalog the moment a client signs up. Enable it, then pick which catalog reward to give. It’s a strong first impression that gets clients into the loyalty habit straight away.

The gift is granted once, on top of the sign-up points, however the client joins, and they see it celebrated on their final sign-up screen. Until recently it only fired for clients arriving through an emailed invitation link, so clients who signed up by email, Google, Apple or phone code silently got nothing. All of those routes now grant the gift.

Clients who join through a referral link receive their referral reward instead. They never get both. See Referrals.

Create a reward

On the Catalog tab, add the rewards clients redeem their points on. Rewards appear as cards showing the discount, the unlock threshold (Unlocks at N pts), how many clients have unlocked it, and chips for channel, bankability, expiry, and any health-and-wellness flag. Each card offers Edit, Duplicate, and Archive.

1. Open the reward form

   Select the option to add a reward on the Catalog tab.

2. Describe the reward

   Set the Name, Description, and Image.

3. Set the unlock and redemption rules

   Choose the points threshold, where it’s redeemed, and when it expires.

4. Choose the discount

   Pick the discount type and what it applies to.

5. Save

   Save the reward. It appears in your catalog and in the client app.

Reward fields

Field	Notes
Name	What clients see.
Description	Short explanation of the reward.
Image	The reward’s artwork.
Unlocks at	The points threshold a client must reach to redeem it. Set it to 0 when no points are needed at all, for example a welcome gift or a giveaway.
Where redeemed	In app (at online checkout) or In clinic (at reception).
Expires in	How long the reward stays valid once unlocked: never, or a set number of days.
Discount type	€ off, % off, or Free treatment, plus its value.
Applies to	For treatment rewards, the treatments the reward covers (include or exclude specific ones and their variations).
Bank In	Allow the client to take the reward as cash value instead.

Because of health-and-wellness advertising rules, free-treatment rewards can’t apply to injectables. Injectable treatments are flagged automatically, so they’re excluded from free-treatment rewards, see Treatments.

Tiers

Tiers reward clients for their total spend over time. On the Points & Tiers tab, each tier is a card you configure:

Setting	Notes
Points range	The band of points that places a client in this tier.
Multiplier	Boosts the points clients in this tier earn (shown as a badge, for example 1.2×).
Perks	The benefits members of the tier receive.
Birthday scratch	An optional birthday scratch-card reward for the tier.

Each tier card also shows how many clients currently sit in it.

Bonus and multiplier events

Run limited-time boosts to earning. On the Points & Tiers tab, add a Bonus / Multiplier Event:

Field	Notes
Name	What the event is called.
Multiplier	How much to boost earning, from 1.0 to 3.0.
Applies to	All treatments or specific ones.
When	Week, Weekend, or a custom window.
Start / End	The dates the event runs.

Use a weekend double-points event to fill quieter days, or a treatment-specific multiplier to promote a service you want to grow.

Suggestions and client goals

• Suggestions: Zovi generates personalised rewards for individual clients. Review them on the Suggestions tab and approve the ones you want to send.
• Client Goals: track the progress clients are making toward their next reward or tier.

Related

Check-in points

How clients earn check-in points when you scan them in.

Loyalty Engine guardrails

Set the caps that keep automated discounts under control.